Redefining Entertainment & News For a Social Generation

Meanwhile, the relationship it has with creators is in flux. Strong-Jones acknowledges that LadBible needs to better position itself as a partner. TikToks, Reels and Shorts, all underpinned by AI personalization tech, are surfacing smaller influencers and sending them into the stratosphere. There are more accounts with more than a million followers than there has ever been.

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Its brands have accumulated more than 280 million followers across all major social platforms and work with some of the largest brands in the world. No one really knew what would work until it’d been tested with audiences. They were pulling favorable CPMs on the videos they were forcing into market.

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According to Tubular Labs, the world-leader in social video analytics and sponsored video intelligence, LADbible Group is also the third largest UK media property globally across Facebook and YouTube with an average of 184m viewers per month. Beating the likes of Daily Mail, Barcroft Media, Channel 4 and Jungle Creations, LADbible Group’s flagship brand LADbible also took to top spot in the UK. Content and campaigns LADbible is also a socially aware brand, publishing a wide range of original and user-generated content including editorial, documentary, video and live content. The site has published more than 6,800 videos, generating more than 41 billion views on Facebook since August 2014.

It is seriously knowledgeable, as well as entertaining and fun.

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• It rattles into life once during my visit and shakes the premises like an industrial cement mixer.
• There is a second studio opening in the Manchester office soon.
• The publisher, says Tyrrell, also rarely posts the same video across different platforms, making sure that clips are customised to what works best on each platform.
• LBG’s global audience grew by 19% year on year to 503 million, including 143 million in the US, of whom more than 70 million were described as Gen Z (those born between approximately 1997 and 2010).
• They are hosted on a website called the Lad Bible and are being shared in their thousands by its 17 million followers, across Facebook, Twitter and Reddit.
• LADbible Group publishes original and acquired content,2223 including editorial, video, and documentary material, some of which is broadcast live.
• Now, there’s a new campaign running on the site, called Free To Be.

LadBible’s creative agency Joyride, working with Smirnoff, is exploring what it really means to be a lad, exploring different aspects of nightlife with an exclusive lens looking to highlight minority communities including LGBTQ+ and disabled people. To date, it has shined a spotlight on the wisdom of a toilet attendant, a female bouncer, and two trans people, one a bodybuilder, the other a bartender and ran a series of articles about new lad culture. According to LadBible, the campaign reached 36 million people and had 823,000 engagements. The “Everyday Heroes’ video series racked up nearly 5m views and reached 11 million people. The articles populating the hub received 390,000 clicks. LADbible is pretty unique in its creativity and its ability to appeal continually to its target audience, which isn’t just lads.

The work was built upon by the editorial team in vantage circle reviews and pricing Manchester and the marketing team led Stephen Mai for the next few years, until his departure for Boiler Room. It performed well in terms of revenue and profit, but reputedly couldn’t sustain itself – emphasising the difference between the two brands, since LADbible has grown and enjoyed a meteoric rise to global success over the same time period. In 2016, LADbible’s parent company, LADbible Group, launched an in-house creative agency, Joyride, to offer advertising on their online platforms.

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The irony is not lost that, as LadBible tries to build out an original output that the team animatedly assures me “is definitely TV”, the TV giants are trying to build out a social presence that looks to emulate the success of LadBible. I spot an interesting rig where a high-spec TV camera is attached to a mobile phone filming in vertical mode. There is no one-size-fits-all solution more elegant $11 trillion in bonds yield less than zero does it matter than this beastly camera rig. It listed on the London Stock Exchange in 2021, and its commercial success comes against a backdrop of job losses and cutbacks at other British media groups over the last decade.

During discussions with the sales team, there is talk of ‘winning the World Cup’. Clients Budweiser and Google were the most talked about brands in their respective categories then. For the Bud work, there was stan weinsteins secrets for profit in bull and bear markets pdf a mere hour to film with some England internationals. A greater deal of prep went into making sure there wasn’t a wasted second on that shoot. Relaunching Nandos in the UK was another big project.

She told BBC Radio 5 live the site was growing by 250,000 followers a week and getting 3.5 million “likes”, shares and comments on its media every day. Stay up to date with a curated digest of the most important marketing stories and expert insights from our global team. I’ve been in this situation a lot over the last few years. It can be painful to watch branded content in front of those who made it when a great deal of it is rubbish. It can’t be if it wants to get past the LadBible social gatekeepers. They can’t risk any bad content killing the algo-karma.

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• Out on the periphery of this business is the immersive team.
• Back then, LadBible’s bread and butter was chiefly in “word and image,” but video was on the horizon.
• Whereas a previous generation had the Lads’ Mags phenomenon of the 1990s, the young Millennials have The LadBible.
• Ladbible posts around 150 videos and 100 articles per day on its Facebook pages, where it has a following on Facebook of 160 million, according to data shared with Press Gazette by the publisher.
• Today’s top story was about a man who can’t sit on the toilet.
• It is seriously knowledgeable, as well as entertaining and fun.

Whereas a traditional newsroom is arranged into desks dedicated to health, education or business, staff at The LadBible’s office specialise in social media platforms; Facebook, Twitter, Snapchat, Instagram, Vine, YouTube. LADbible’s biggest awareness campaign to date, “Trash Isles”, was designed to highlight the global problem of plastic pollution in oceans. Ladbible Group director of editorial strategy Jon Birchall revealed annual revenue from the editorial business (programmatic advertising and direct campaigns including branded content on the owned and operated sites) has doubled within three years. Year-on-year it was up 53% last year compared to 2023. Direct revenues (via content marketing services to brands and media agencies in which LBG Media has a direct relationship with the advertiser) now make up 51% of revenues (£34.4m in the nine months to 30 September).

Much of the site’s appeal is its appetite for relatable content – for example, videos of ordinary people doing something funny, crazy, foolish, inspiring or brave, that you can see yourself doing too. It’s an ideal kind of content to lend itself to social media, with an ability to attract clicks making it highly sought-after by advertisers. LADbible, part of the wider social network LADbible Group, is a social media and entertainment social publisher based in London and Manchester, United Kingdom.

The campaign reached over 70 million people worldwide, achieved over 22 million video views online and included an exclusive partnership with the British Government 28 that was concluded about the time of the IWT Conference. LADbible publishes an original and acquired content, 34 including editorial, video, and documentary material, some of which is broadcast live. Since its launch in 2012, LADbible have posted over 6,800 videos, which have been attracted over 41.8 billion views on Facebook.17 Their content covers entertainment and celebrity interviews, as well as news and current affairs. They also run campaigns on subjects intended to interest a young market, such as mental health, the environment and political matters. Founded in 2012, LADbible is a social media and entertainment social publisher based in London and Manchester, United Kingdom.